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Denmark flag
Group D· FIFA #21

Denmark

The Happy Saver

Hygge, happiness, healthy balance sheets.

Significant football achievements
🇪🇺 Euro 1992
WC QF 1998
Team value
Rank · 15 of 48
$389M
24% of the world's most valuable squad
Money Score
#5
81/100
Football Score
#18
49/100
Total GDP$401.2B
Population5.9M
StarRasmus Højlund
CoachB. Riemer
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Squad spotlight · 13 key players

Denmark flagDenmark's World Cup squad

Forward · #1 of 13

Rasmus Højlund

Napoli 23 yrs

Manchester United's then-record young striker signing — Denmark's #9 of the future.

Valuation
Medium
Market value
$49M
Transfermarkt

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Financial personality

Meet the nationDenmark flag

The Happy Saver

Denmark consistently tops global happiness rankings. High taxes fund strong safety nets, and Danes invest heavily through pension funds.

Fun money fact

Danish pension assets exceed 200% of GDP — one of the highest ratios globally.

11 things that define Denmark

Did you know?

Total economy
$401.2B GDP — the engine behind it all.
Squad price tag
Worth $389M — 24% of the world's most valuable squad (🏴󠁧󠁢󠁥󠁮󠁧󠁿 England).
Rasmus Højlund
Their crown-jewel is valued at $49M — about 13% of the entire squad.
FIFA Ranking
#21 in the world coming into the 2026 World Cup.
Money rank
#5 of 48 World Cup nations on the overall money index.
Football wealth
#18 of 48 on football wealth — squad value, league strength and revenue combined.
Wealth podium
Ranked #6 in median household wealth ($166K).
Savers
Households save 9% of income — roughly 2.1× the US savings rate.
Investing
About 26% of adults participate in the stock market.
Trophy cabinet
🇪🇺 Euro 1992 · WC QF 1998
Did you know?
Danish pension assets exceed 200% of GDP — one of the highest ratios globally.
Stars, coach & trophies

The football pavilion

Star player
Rasmus Højlund
Market value $49M
Team market value$389M
vs richest squad (🏴󠁧󠁢󠁥󠁮󠁧󠁿 England, $1.62B)
Head coach
B. Riemer
League strength
60/100
🇪🇺 Euro 1992
WC QF 1998
Where Denmark stands among 48 WC nations

Rankings

Overall Money
#5
of 48
Wealth
#6
of 48
Savings
#6
of 48
Investing
#6
of 48
Entrepreneurship
#9
of 48
Home Ownership
#43
of 48
Happiness
#1
of 48
Football Wealth
#18
of 48
Traits on a scale of 1–10

Money DNA

Saving Discipline
9
Investment Culture
8
Risk Tolerance
6
Entrepreneurship
7
Financial Stability
10
Home Ownership Strength
6
Long-Term Wealth Building
9
The numbers behind the personality

Key financial stats

Total GDP
$401.2B
GDP / Capita
$68K
Median Wealth
$166K
Avg Salary
$64K
Population
5.9M
Home Ownership
59.3%
Savings Rate
9%
Stock Participation
26%
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Denmark FAQ

What is Denmark's financial personality?

Denmark is "The Happy Saver". Denmark consistently tops global happiness rankings. High taxes fund strong safety nets, and Danes invest heavily through pension funds.

How wealthy is Denmark?

Denmark has a GDP per capita of $68K, a total economy of $401.2B, and median household wealth of $166K. It ranks #6 of 48 World Cup nations on wealth.

What is Denmark's savings rate?

Households in Denmark save about 9% of disposable income, and 26% of adults participate in the stock market.

How strong is Denmark at the 2026 World Cup?

Denmark enters the 2026 World Cup ranked #21 by FIFA, coached by B. Riemer, with Rasmus Højlund as their star player (market value $49M). Their full squad is valued at $389M.

Which group is Denmark in at the 2026 World Cup?

Denmark is drawn in Group D of the 2026 FIFA World Cup co-hosted by the USA, Canada and Mexico.

What are Denmark's biggest football achievements?

Denmark's honours include: 🇪🇺 Euro 1992, WC QF 1998.

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